Higgsfield closes $400M at $5.4B, and AI video just out-earned the chatbot crowd

Higgsfield closes $400M at $5.4B, and AI video just out-earned the chatbot crowd

Good morning ๐Ÿ‘‹ Higgsfield just quadrupled its valuation in seven months, and the number attached to it says video generation, not chat, is where AI revenue is actually landing.

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๐Ÿ”ญ THE ONE THING

๐ŸŽฌ Higgsfield closes $400M at $5.4B, and AI video just out-earned the chatbot crowd

Higgsfield closed a $400M Series B led by DST Global, pushing its valuation to $5.4B. That's four times the $1.3B mark it hit seven months ago. Goldman Sachs Alternatives, Intel Capital, Fifth Wall, Accel, and Menlo Ventures all piled in behind founders Alex Mashrabov, who built AI Factory before Snap bought it, and Mahi de Silva. The company says annualized revenue just hit $700M. That's Higgsfield's own number, not an audited one, and self-reported ARR at this velocity is exactly the kind of figure that gets quietly restated a year later. Even halve it, and Higgsfield is still one of the fastest-scaling AI companies alive right now. Proof that video generation, not chatbots, is where the biggest revenue numbers in AI are actually showing up.


๐Ÿง  MODELS & RELEASES


๐Ÿ”ฌ RESEARCH HIGHLIGHTS


๐Ÿ› ๏ธ TRY THIS

Run a batch video-ad test this week, the way brands scaling on Higgsfield already do

1. Pick one product or offer and write three hook variants: pain point, social proof, urgency.

2. Turn each hook into a 15-second shot list (open, product beat, CTA), one row per variant.

3. Feed the shot lists into an AI video generator's batch mode and render all three at once.

4. Run them 48 hours, kill whichever two don't move CTR, and iterate the shot list on the survivor.

Prompt: Write 3 alternate 15-second video ad hooks for [product], each opening with a different angle (pain point, social proof, urgency), followed by a one-line shot list for each.

Worth a look


๐Ÿ”— QUICK LINKS


See you tomorrow.

Pradeep Perugu

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